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Conversational AI

An educational institution improved response time by 80% and increased enrolment by 30% with AI inquiry automation

Higher Education · Seasonal admissions3 weeks, kickoff to admission season go-live
WhatsApp · Web · Email

Admissions Assistant

Live
U
What are the eligibility criteria for the MBA program?
AI
A bachelor's degree with 50%+ and 2 years work experience. Want the fee structure too?
U
Yes, and can I book a campus visit?
AI
Sending fee details now — and I've booked you a campus visit for Saturday 11am.
80%Response time improvement
30%Enrolment increase
24/7Inquiry handling
High-intent onlyTeam focus

The challenge

During peak admission periods, the admissions team received hundreds of inquiries daily via phone, email, and social media. Response times stretched from hours to days. Prospective students moved on to competitors. The team could not distinguish between casual browsers and high-intent applicants, wasting effort on low-priority queries.

What we built

We built an AI-powered inquiry agent that operates across WhatsApp, the institution's website, and email. The agent answers common questions about courses, fees, eligibility, and deadlines instantly. It qualifies inquiries based on academic background and interest level, prioritising high-intent applicants for human follow-up. The system schedules campus visits and counselling sessions automatically.

How we got there

1

Load the programme knowledge base

Indexed course, fee, and eligibility information across every department.

2

Qualify by intent

Built the scoring logic that prioritises high-intent applicants for human follow-up.

3

Automate the next step

Connected campus-visit and counselling-session booking directly into the conversation.

Results

Average inquiry response time dropped by 80%. Enrolment increased by 30% in the next admission cycle. The admissions team focused entirely on high-intent applicants. Student satisfaction with the inquiry process reached an all-time high.

Services used in this engagement

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