A property firm increased conversion rates by 45% and saved 15+ hours weekly with AI lead nurturing
The challenge
Agents spent hours every day calling leads, sending property recommendations manually, and tracking interactions in spreadsheets. Conversion rates sat below 10%. Follow-up timing and messaging were inconsistent, and high-intent leads often went cold before an agent reached them.
What we built
We built an AI lead nurturing system that analyses lead behaviour and engagement to automatically score and prioritise prospects. Based on stated preferences and browsing activity, the system sends personalised property recommendations via WhatsApp and email. Automated follow-ups fire at optimal times, track engagement, and escalate hot leads. When a lead shows interest, the system checks agent availability and schedules site visits directly.
How we got there
Score and segment leads
Built the behavioural scoring model from stated preferences and browsing activity.
Automate recommendations
Wired up personalised property matches sent via WhatsApp and email at optimal times.
Close the loop to visits
Connected agent calendars so interested leads book site visits without manual back-and-forth.
Results
Conversion rates increased by 45%. Agents saved 15+ hours weekly on manual outreach and data entry. The system identified and prioritised 3x more qualified leads than the manual process. Monthly sales revenue grew by 35%.
Services used in this engagement
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